Malcolm Gladwell: Choice, happiness and spaghetti sauce

Here is a fun and interesting talk from TED.

More information about Malcolm Gladwell we find at his speaker page:

Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell’s work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.

Malcolm Gladwell searches for the counterintuitive in what we all take to be the mundane: cookies, sneakers, pasta sauce. A New Yorker staff writer since 1996, he visits obscure laboratories and infomercial set kitchens as often as the hangouts of freelance cool-hunters — a sort of pop-R&D gumshoe — and for that has become a star lecturer and bestselling author.

Sparkling with curiosity, undaunted by difficult research (yet an eloquent, accessible writer), his work uncovers truths hidden in strange data. His always-delightful blog tackles topics from serial killers to steroids in sports, while provocative recent work in the New Yorkersheds new light on the Flynn effect — the decades-spanning rise in I.Q. scores.

More information about this talk:

Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.

An in-depth article named Malcolm Gladwell Unmasked: A Look Into the Life & Work of America’s Most Successful Propagandist about the speaker of this talk is found here.

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