Seth Godin – How to get your ideas to spread

As a follow-up from my last post about Seth Godin here, this is a video from TED about how to get your ideas to spread with great examples.

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones