What Aristotle and Joshua Bell can teach us about persuasion

This is a video from TedEd about persuasion.

Imagine you are one of the world’s greatest violin players, and you decide to conduct an experiment: play inside a subway station and see if anyone stops to appreciate when you are stripped of a concert hall and name recognition. Joshua Bell did this, and Conor Neill channels Aristotle to understand why the context mattered.


Tags: ,

4 responses to “What Aristotle and Joshua Bell can teach us about persuasion”

  1. ib000 says :

    Reblogged this on UrbanaRoman.

  2. Marylin Warner says :

    Maybe music appreciation is like real estate…location, location, location.

    • Count Zero says :

      I think that is too easy. If the concert-organiser posted a message in the subway “The Great Joshua Bell will give a free concert near track 3 on …”, thousands would have gathered to hear (and thereby severely disrupting the subway-service). So it is only partly the location, but of course the location will also have elements of ethos: “this area is known for nice houses”

Trackbacks / Pingbacks

  1. Design Speaks « ElephantsWind - January 19, 2013

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: