Do the green thing
This is an interesting short post from TED about creativity.
Andy Hobsbawm shares a fresh ad campaign about going green — and some of the fringe benefits.
But, first, why you should listen to Andy Hobsbawm (from his TED Speaker page):
Internet advertising pioneer Andy Hobsbawm is the European chair of Agency.com. He founded the first international Internet agency in 1994, and was a founder of Online Magic, a firm that merged with Agency.com in 1997.
Merging his passions for ads and the environment, he’s a cofounder of the website Green Thing, which shares seven fun, punchy little (and big) ways to go green, using clever video and graphics to get across a message of accessible greening. He also keeps an interesting, if a bit sleepy, blog around a book project called Small Is the Next Big Thing.