Martin Lindstrom – Brandwashed
An interesting video about Martin Lindstrom’s latest book – Brandwashed.
According to wikipedia Martin Lindstrom is :
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. Lindstrom’s books include Buyology – Truth and Lies About Why We Buy and Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment – inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.
Why was this book written (from page Martin Lindstrom website):
As a kid I built my own Legoland at home. I slept on a bed constructed of Lego. I was well and truly hooked on a brand. I just never realized it.
Today, I am witness to brand addiction at unprecedented levels. Cunning marketers using tricks and traps designed to serve one purpose. To make you buy.
As an insider I knew I had to do something to expose the reality of what really goes on behind the scenes.
Plus I had the first-hand knowledge to prove it: secret data-mining. Chemically addictive make-up.
Advertising purposefully aimed at developing fetus’!
Brandwashed reveals not only who is doing it.
But how they do it.
More information about this video :
Marketing expert Martin Lindstrom on how consumers are manipulated.