The Bruce Lee Guide to Strategic Content
This is a high view of content strategy.
Content strategy is more than a blog, a white-paper or an editorial calendar.
What does it all come down to ?
In his interesting article (http://www.axzm.com/bruce-lee-guide-to-strategic-content), Steve Floyd gives us a few clues :
Over the years, our approach to content strategy has evolved into a simple 3 step process that involves proactively collecting critical deliverables that are interdependent to the execution of the project.
More detailed information about the three steps in content strategy can be found at http://www.axzm.com/bruce-lee-guide-to-strategic-content.