The Bruce Lee Guide to Strategic Content

As a follow-up to my last post about content strategy here, a guide to strategic content from Steve Floyd.



This is a high view of content strategy.

Diagram describing the critical components that Brain Traffic considers in every content strategy

Diagram describing the critical components that Brain Traffic considers in every content strategy. Graphic by Brain Traffic

Content strategy is more than a blog, a white-paper or an editorial calendar.

What does it all come down to ?

In his interesting article (http://www.axzm.com/bruce-lee-guide-to-strategic-content), Steve Floyd gives us a few clues :

Over the years, our approach to content strategy has evolved into a simple 3 step process that involves proactively collecting critical deliverables that are interdependent to the execution of the project.

Gather Govern Grow

More detailed information about the three steps in content strategy can be found at http://www.axzm.com/bruce-lee-guide-to-strategic-content.

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  1. What Tomb Raider Can Teach You About Content Strategy - March 22, 2013

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