Content Strategy – No one cares about your content (yet.)
What is the connection between human interaction and content strategy ?
In the next video Cliff Seal will how content strategy is more than content for your site.
In this session, we will refresh how you view your own web content by seeing it through the eyes of the user, and we will discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO.
We will also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I will show you how to target your audience, measure the results, and constantly improve your outreach.
The slides from the video are bellow: