Archive | March 2013

Making the corporation work for us

Can we change  the way we think about corporations and make them work for us and trust them ? This is the point made by Colin Mayer to RSA.

Colin Mayer calls for a new approach to how we run companies to ensure that the corporation contributes to, rather than undermines, our economic prosperity, environmental welfare and social well-being.

Seth Godin – The tribes we lead

This is a video from TedEd about changing the status quo in our tribe.

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

Content Strategy – No one cares about your content (yet.)

What is the connection between human interaction and content strategy ?

In the next video Cliff Seal will how content strategy is more than content for your site.

In this session, we will refresh how you view your own web content by seeing it through the eyes of the user, and we will discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO.

We will also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I will show you how to target your audience, measure the results, and constantly improve your outreach.


The slides from the video are bellow:

The Bruce Lee Guide to Strategic Content

As a follow-up to my last post about content strategy here, a guide to strategic content from Steve Floyd.



This is a high view of content strategy.

Diagram describing the critical components that Brain Traffic considers in every content strategy

Diagram describing the critical components that Brain Traffic considers in every content strategy. Graphic by Brain Traffic

Content strategy is more than a blog, a white-paper or an editorial calendar.

What does it all come down to ?

In his interesting article (http://www.axzm.com/bruce-lee-guide-to-strategic-content), Steve Floyd gives us a few clues :

Over the years, our approach to content strategy has evolved into a simple 3 step process that involves proactively collecting critical deliverables that are interdependent to the execution of the project.

Gather Govern Grow

More detailed information about the three steps in content strategy can be found at http://www.axzm.com/bruce-lee-guide-to-strategic-content.

Why Our Content SUCKS. And How To Make It BETTER!

In an interesting presentation from www.slideshare.net we get an insight into how to create great content.

Why Our Content SUCKS. And How To Make It BETTER! from Jonathon Colman @jcolman

10 Ways Our Content Sucks

  • We think of content as just being another commodity instead of a mission-critical business asset
  • We publish as much content as possible instead of curating a compelling collection
  • We don’t plan, edit, or schedule our content, so we’re not relevant or ready for an opportunity (nor for a crisis)
  • We planned, but failed to get content support instead of building our base
  • Our content is useless, unusable, and/or inconsistent instead of being clear and complete
  • We design first and then just plug the content in later instead of designing from the content out
  • Our platform dictates how our content works instead of our content shaping the platform
  • Our content doesn’t have structure, so it’s neither responsive nor adaptive and can’t be reused
  • We don’t use metadata to describe our content so it can’t be found without Google because our on-site nav and search don’t work
  • We don’t think beyond the page, so our content isn’t portable to new social and media platforms

Content Strategy

The good news is that there is a solution for this with Content Strategy.

According to wikipedia, content strategy is :

Content strategy refers to the planning, development, and management of informational content—written or in other media.

Content strategy has been described as “…the practice of planning the content creation, delivery, and governance.” and “a repeatable system that defines the entire editorial content development process for a website development project.”

The processes behind content strategy and more information about it can be found bellow.

Approaches to web content strategy

Approaches to web content strategy (Photo credit: richardjingram)

Also, more information about this presentation can be found at http://www.jonathoncolman.org/2013/02/24/why-our-content-sucks/.

A list of related resources about content strategy can be found at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/.

 

Liebster Award

Liebster award

Liebster award – discover new blogs

Although a bit late, I would like to thank dactilografadenoapte.wordpress.com blog for nominating my blog for Liebster award – discover new blogs.

Thank you again.

Full article here : http://dactilografadenoapte.wordpress.com/2013/03/05/liebster-award-2/ .

P.S. : the article is in may native language – Romanian.

Marc Eckō on Entrepreneurship as an Art Form

Do we see being an entrepreneur as an art form ?

Marc Eckō is the founder of fashion lifestyle brand Eckō Unltd and Complex Media. From painting t-shirts in his parents’ garage to dropping out of pharmacy school to start his business, Eckō has created his own path to entrepreneurship. Now, his venture capital fund Artists & Instigators is helping new entrepreneurs find their own way. Eckō says despite his success, his route to inspiration remains the same as it was when he was just starting out more than two decades ago. He says he finds ideas during quiet moments doing everyday things like working out or taking a walk at his home in New Jersey. Through Artists & Instigators, Eckō says he hopes to build his own brand of entrepreneurship, democratizing the process of starting a company and integrating the creative class and the business class.

Illuminating photography: From camera obscura to camera phone

An interesting look at he history of photography from TedEd.

The origins of the cameras we use today were invented in the 19th century. Or were they? A millenia before, Arab scientist Alhazen was using the camera obscura to duplicate images, with Leonardo da Vinci following suit 500 years later and major innovations beginning in the 19th century. Eva Timothy tracks the trajectory from the most rudimentary cameras to the ubiquity of them today.

 

What most schools don’t teach

This video is about “coding”.

“Everybody in this country should learn how to program a computer … because it teaches you how to think” – Steve Jobs

Learn about a new “superpower” that isn’t being taught in 90% of US schools.
Starring Bill Gates, Mark Zuckerberg, will.i.am, Chris Bosh, Jack Dorsey, Tony Hsieh, Drew Houston, Gabe Newell, Ruchi Sanghvi, Elena Silenok, Vanessa Hurst, and Hadi Partovi. Directed by Lesley Chilcott.

Who controls the world?

This is an interesting video about finance, economy and our modern society in the context of the science of complexity.

James Glattfelder studies complexity: how an interconnected system — say, a swarm of birds — is more than the sum of its parts. And complexity theory, it turns out, can reveal a lot about how the economy works. Glattfelder shares a groundbreaking study of how control flows through the global economy, and how concentration of power in the hands of a shockingly small number leaves us all vulnerable. (Filmed at TEDxZurich.)