Strategic Web Marketing
This an interesting slideshare from Rand Fishkin.
Full link here.
More information about Rand Fishkin is found on his slideshare profile.
Rand Fishkin is the CEO & Co-Founder of marketing software startup, Moz. He co-authored the Art of SEO from O’Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30. Rand has been written about in The Seattle Times, Newsweek and PC World among others and keynoted conferences on search around the world. He’s particularly passionate about the Moz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, whose serendipitous travel blog
More information about the slideshare.
How to move beyond tactics & channels to build a web marketing practice that’s vision-driven, effective, and measurable.