Crowdsourcing Coversourcing

Crowdsourcing Coversourcing (Photo credit: tsevis)

Here it is an interesting article from about crowdsourcing.

What crowdsourcing needs, according to the author (Maryanne Conlin) is :

Come up with an idea for your crowdsourced project

Check it against your objectives

Wander over to your colleagues and run it by them


Take it home and email it to your closest marketing buddies (all those friends from your college marketing classes can come in handy)


Test it on your target market.

More information and full article with conclusions at


Trackbacks / Pingbacks

  1. Review: Crowdsourcing by Daren C. Brabham - Critical Margins - August 8, 2013

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