Archive | July 2013

Can Video Games Become the Next Great Spectator Sport?

An interesting video about competitive gaming and spectator sports.

As our South Korean friends can confirm, video games can most definitely be a spectator sport. But will they ever catch on in a huge way in the good ol’ U.S. of A?

Well, pro leagues already exist, but to know if they’ll ever reach the levels of March Madness and Superbowl Sunday, we need to take a closer look at traditional sports spectatorship to figure out the REAL reason we watch.

It’s more than just winning and losing: there are characters, rivalries, histories, and a host of other background information that coalesce into an AMAZING story, and we’re dying to know the ending. Could eSports ever achieve this level of storytelling? Watch the episode to find out!

The human and the honeybee

This is an interesting parallel from TedEd about humans and honeybees.

Both honeybees and humans originated in East Africa, and the connection between us has survived the ages. Some of your favorite delicacies — coffee, chocolate, mangoes — have the honeybee to thank for their hard work of pollination. Dino Martins encourages us to remember how much we owe to these magnificent insects

A tale of two political systems

This is an interesting TED video about political systems.

It’s a standard assumption in the West: As a society progresses, it eventually becomes a capitalist, multi-party democracy. Right?

Eric X. Li, a Chinese investor and political scientist, begs to differ. In this provocative, boundary-pushing talk, he asks his audience to consider that there’s more than one way to run a successful modern nation.

The Evolution of Advertising

This post is about an interesting presentation from slideshare.net about the history and evolution of advertising.

You’re more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren’t branded, ad agencies didn’t exist, and advertising as a profession was unheard of.

In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.

Crowdsourcing

Crowdsourcing Coversourcing

Crowdsourcing Coversourcing (Photo credit: tsevis)

Here it is an interesting article from socialmediatoday.com about crowdsourcing.

What crowdsourcing needs, according to the author (Maryanne Conlin) is :

Come up with an idea for your crowdsourced project

Check it against your objectives

Wander over to your colleagues and run it by them

Rewrite

Take it home and email it to your closest marketing buddies (all those friends from your college marketing classes can come in handy)

Rewrite

Test it on your target market.

More information and full article with conclusions at http://socialmediatoday.com/maryanneconlin/1564691/crowdsourcing-needs-expert-opinion.

The 5 Secrets of Networking

What are the top secrets of networking?

I. PREPARATION
II. WORK THE ROOM
III. NETWORKING TOOLS
IV. BUILD MEANINGFUL RELATIONSHIPS
V. BUILD AND MAINTAIN CONNECTIONS

Social Media Strategies – The Path Less Traveled

This is a post about some less know Social Media strategies from slideshare.net.

Many people and organizations can get social media efforts started, but most don’t go as far as they should in getting on the right path to include analytics and sustainable content production. The “path less traveled” in the social media landscape will hopefully get more crowded as time goes on.

Quotes for Online Marketing

This post is about a few interesting quotes for online marketing from slideshare.net.

Here’s a collection of 33 of the best quotes that will help you in online marketing.

The ones that I liked the most are:

You want to invent new ideas, not new rules – Dan Heath

Don’t build links. Build relationships – Rand Fishkin

18 Useful Internet Marketing Statistics

This post is about some useful Internet marketing statistics that we can’t ignore from slideshare.net.

Read useful online marketing statistics, including stats about email marketing, video marketing and blogging.