In this video from PBSoffbook we have an insight into what is data visualization and infographics and why they are such an effective tool.
Humans have a powerful capacity to process visual information, skills that date far back in our evolutionary lineage. And since the advent of science, we have employed intricate visual strategies to communicate data, often utilizing design principles that draw on these basic cognitive skills.In a modern world where we have far more data than we can process, the practice of data visualization has gained even more importance.
From scientific visualization to pop infographics, designers are increasingly tasked with incorporating data into the media experience. Data has emerged as such a critical part of modern life that it has entered into the realm of art, where data-driven visual experiences challenge viewers to find personal meaning from a sea of information, a task that is increasingly present in every aspect of our information-infused lives.
A very interesting TED talk about visualizing (hidden) patterns.
Artist Aaron Koblin takes vast amounts of data — and at times vast numbers of people — and weaves them into stunning visualizations. From elegant lines tracing airline flights to landscapes of cell phone data, from a Johnny Cash video assembled from crowd-sourced drawings to the “Wilderness Downtown” video that customizes for the user, his works brilliantly explore how modern technology can make us more human.
Why you should listen to Aaron Koblin (from his TED Speaker page)
Aaron Koblin is an artist specializing in data and digital technologies. His work takes real world and community-generated data and uses it to reflect on cultural trends and the changing relationship between humans and technology.