Tag Archive | marketing

The Importance of Rank

This is a post about an interesting presentation from slideshare.net about rank and the importance of it in business, marketing and every day decisions.

This presentation looks at the importance of RANK in everyday decision making (we use it as a fast heuristic for decision making – evolution baked this into us) and in the context of business.

Gamification marketing

As a follow-up to my last post about gamification here, here is a post about marketing gamification

What is marketing gamification (from here):

Gamification for a digital marketing context may be defined as the process of using game mechanincs in an initially non-game environment for marketing purposes and better ROI.

This is a very interesting presentation from slideshare.net on this subject:

The Evolution of Advertising

This post is about an interesting presentation from slideshare.net about the history and evolution of advertising.

You’re more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren’t branded, ad agencies didn’t exist, and advertising as a profession was unheard of.

In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.

Social Media Strategies – The Path Less Traveled

This is a post about some less know Social Media strategies from slideshare.net.

Many people and organizations can get social media efforts started, but most don’t go as far as they should in getting on the right path to include analytics and sustainable content production. The “path less traveled” in the social media landscape will hopefully get more crowded as time goes on.

Quotes for Online Marketing

This post is about a few interesting quotes for online marketing from slideshare.net.

Here’s a collection of 33 of the best quotes that will help you in online marketing.

The ones that I liked the most are:

You want to invent new ideas, not new rules – Dan Heath

Don’t build links. Build relationships – Rand Fishkin

18 Useful Internet Marketing Statistics

This post is about some useful Internet marketing statistics that we can’t ignore from slideshare.net.

Read useful online marketing statistics, including stats about email marketing, video marketing and blogging.

On-demand Marketing

This post is about an interesting article about a new age in marketing, that is accessible also on-demand, from McKinsey & Company website (http://www.mckinsey.com/insights/marketing_sales/the_coming_era_of_on-demand_marketing).

As a result of new technologies, the consumer wants more.

As these digital capabilities multiply, consumer demands will rise in four areas:

1. Now: Consumers will want to interact anywhere at any time.

2. Can I: They will want to do truly new things as disparate kinds of information (from financial accounts to data on physical activity) are deployed more effectively in ways that create value for them.

3. For me: They will expect all data stored about them to be targeted precisely to their needs or used to personalize what they experience.

4. Simply: They will expect all interactions to be easy.

The next picture shows a possible future of the year 2020, using technologies like NFC or smart phones that uses the concept of on-demand marketing.

Scenes from the future of on-demand marketing

Scenes from the future of on-demand marketing (image source McKinsey & Company)

The guidance on how to survive this challenges (from the same article) are:

The forces enabling consumers to expect fulfillment on demand are unstoppable. Across the entire consumer decision journey, every touch is a brand experience, and those touches just keep multiplying in number. To mobilize for the on-demand challenges ahead, companies must:

  • bring managers together from across the business to understand consumers’ decision journeys, to speculate about where they may lead, and to design experiences that will meet the consumer’s demands (Now, Can I, For me, and Simply)
  • align the executive team around an explicit end-to-end data strategy across trends, performance, and people
  • challenge the delivery processes behind every touch point—are the processes making the best use of your data and interaction opportunities and are they appropriately tailored to the speed required and to expectations about your brand?

Executive recruiters tell us that corporate boards are looking for more people who can challenge and improve a company’s approach to social media, big data, and the customer experience. Staying ahead of the design, data, and delivery requirements of on-demand customers is much more than a marketing issue—it will be a crucial basis for future competitive advantage.

Check the full article here.